Roadmap_Step 03

Step 3: Understand the Benefits of Using Social Media in Emergency Management

Summary

Integration of social media into emergency management (SMEM) as described in the previous steps can result in great benefits. These fall within the following categories:

Specific benefits realized will be different for each airport, especially considering different airport sizes, as well as social media (SM) and emergency management (EM) maturity levels.  As you read through the benefits, make special note of those that are important for your airport. These will be helpful in the future as you seek buy-in from executive staff and from your stakeholders.