This WebResource provides an interactive environment, one that matches the interactive feel of social media (SM) and the fast-paced nature of emergency management (EM). Through this site, you will be seamlessly linked to resources developed for this effort and to external materials and sites for additional training and reference materials. The online format also enables a Self-Assessment Tool that gives you the opportunity to gauge your level of social media/emergency management (SMEM) integration.* The materials provided are easy to navigate and applicable for airports of any size. We hope that you will consider and customize these materials based on the resources you have and the level of sophistication you desire.

This WebResource is structured in the following step-by-step layout. Based on your timing and level of resources, you may decide to customize your journey through these steps.

• Step 1: Understand the Basic Functions of Social Media
• Step 2: Understand Social Media Uses in Emergency Management
• Step 3: Understand the Benefits of Using Social Media in Emergency Management
• Step 4: Understand the Challenges of Using Social Media in Emergency Management

• Step 5: Assess Your Current Social Media Integration

• Step 6: Define Your Stakeholders
• Step 7: Collaborate and Establish Your Vision and Objectives
• Step 8: Define Your Social Media Integration

• Step 9: Establish Your Integration Needs
• Step 10: Establish the Social Media Operating Framework
• Step 11: Develop Procedures and Update Plans

• Improving: How to Strengthen Collaboration for Improved Mutual Benefits
• Adding On: Going to the Next Level of Integration
• Going Further: Tapping Innovation in Digital and Social Technology
• Learning More: The Art of Staying Current

This WebResource takes a step-by-step approach in guiding you through the process of developing an SMEM program. Part 1: Understand is focused on providing you with an understanding of SM, its uses in EM, and the benefits and challenges that it brings. Part 2: Assess gives you the option of separately assessing your SM and EM maturity and determining your current level of integration. Part 3: Plan and Part 4: Integrate guide users through planning their SMEM program and establishing the integration. The speed at which you progress through these steps may depend on your level of maturity in SM or EM and the level of integration you wish to achieve. Finally, Part 5: Sustain guides users through maintaining and growing their SMEM program and preparing for future innovation.

It is our desire that this WebResource provides you with the understanding and direction necessary for a robust SMEM program. We see great potential for you to develop better situational awareness, build stronger relationships, and provide excellent service to your customers. We encourage you to take full advantage of the many resources and reference materials available to you through this WebResource for building or improving your program.