You understand how social media (SM) can be used in emergency management (EM) during the Mitigation, Preparedness, Response, and Recovery phases. If you want to further review some typical airport uses of SM in EM, consult “Step 2: Understand Social Media Uses in Emergency Management.”

You would like to understand how social media (SM) can be used in emergency management (EM) during the Mitigation, Preparedness, Response, and Recovery phases. Consult “Step 2: Understand Social Media Uses in Emergency Management” to learn about typical airport uses of SM by EM function during each of these phases.

You understand the benefits of integrating SM during EM operations (SMEM). If you want to further review 10 specific benefits (plus airport examples), consult “Step 3: Understand the Benefits of Using Social Media in Emergency Management.”

You would like a clearer  understanding of the many benefits of integrating SM during EM operations (SMEM). To gain a solid understanding, consult “Step 3: Understand the Benefits of Using Social Media in Emergency Management” for detailed discussions of 10 specific benefits, as well as airport examples.

You have identified and engaged stakeholders to partner with as you plan to build or improve your SMEM program. If you want to further review this topic and relevant resources in light of the roles & responsibilities within the “Whole Community” approach, consult “Step 6: Define Your Stakeholders.”

You have not identified/engaged stakeholders to partner with as you build or improve your SMEM program. Consult “Step 6: Define Your Stakeholders” in which you will learn how to identify and engage stakeholders by sharing information about the roles & responsibilities among the shareholders to work towards mutually benefitting each other.

You have established shared goals & objectives for your planned SMEM program. If you want further review this topic in light of having goals & objectives that are aligned with those of your stakeholder community and your vision, consult the “Establish Shared Goals & Objectives” section in “Step 7: Collaborate and Establish Vision and Objectives.”

You have not established shared goals & objectives for your planned SMEM program. Consult the “Establish Shared Goals & Objectives” section in “Step 7: Collaborate and Establish Vision and Objectives” in which you will be guided to establishing these in alignment with your vision, as well as those goals & objectives of your stakeholder community.

You have defined your level of SM/EM integration. If you want to further review whether your integration level is defined according to the most relevant SM/EM integration aspects, consult the “Define the Integration Level” section in “Step 8 Define your Social Media Integration.”

You have not defined your level of SM/EM integration. Consult the “Define the Integration Level” section in “Step 8 Define your Social Media Integration” to ensure your defining it in accordance with the most relevant SM/EM integration aspects.

You have defined roles & responsibilities within your SMEM program team. If you want to further review some valuable discussions on why doing so properly contributes will ensure integration success and avoiding duty conflicts/duplications, consult the “Roles & Responsibilities” section in “Step 9: Establish Integration Needs.”

You have not defined roles & responsibilities within your SMEM program team. Consult the “Roles & Responsibilities” section in “Step 9: Establish Integration Needs” in which you are guided through this process and will learn why doing so properly contributes to ensuring integration success and avoiding duty conflicts/duplications.

You have defined operating structures such as policies, agreements, and legal aspects as part of establishing your SMEM program. If you want to further review how to establish (and execute them) properly and in a way that they further trust and collaboration among your stakeholders, consult the “Policies, Agreements, and Legal Issues” section in “Step 9: Establish Integration Needs.”

You have not defined operating structures such as policies, agreements, legal aspects as part of establishing your SMEM program. Consult the “Policies, Agreements, and Legal Issues” section in “Step 9: Establish Integration Needs” in which you will be guided through setting these up (and executing them) properly and in a way that they further trust and collaboration among your stakeholders.

You have applied specific quantifiable success measures to your SMEM program objectives. If you want to review the importance of them being aligned with your vision and how they impact your stakeholder community, consult the “Success Measures” section in “Step 9: Establish Integration Needs.”

You have not applied success measures to your SMEM program objectives. Consult the “Success Measures” section in “Step 9: Establish Integration Needs” in which you will be guided through that process and learn about the importance of aligning them with your vision and how they impact your stakeholder community.

You have formalized your information and message sharing requirements as part of establishing your SM operating framework. If you want to look further into a message sharing exercise that leads you to defining communication methods (incl. reporting) for the SM functions, consult the “Information and Message Sharing Requirements” section in “Step 10: Establish the Social Media Operating Framework.”

You have not formalized your information and message sharing requirements as part of establishing your SM operating framework. Consult the “Information and Message Sharing Requirements” section in “Step 10: Establish the Social Media Operating Framework” in which you will be guided through this process including a message sharing exercise that leads you to defining communication methods (incl. reporting) for the SM functions.

Your training plan includes specific training/exercises for EM and SM operations/tasks. If you want to further find out about a variety of training aspects, consult the “Training Plan” section in “Step 10: Establish the Social Media Operating Framework.”

Your training plan does not include specific training/exercises for EM and SM operations/tasks. Consult the “Training Plan” section in “Step 10: Establish the Social Media Operating Framework” in which you will learn the importance of doing so. This step also provides a variety of training aspects as well as specific resources.

You have updated your existing emergency and crisis communication plans to include SM integration. If you want to further ensure your updates are appropriate for ensuring SMEM program success, consult “Step 11: Develop Procedures and Update Plans.”

You have not updated your existing emergency and crisis communication plans to include SM integration. Consult “Step 11: Develop Procedures and Update Plans” to learn how to properly update these and other documentation to ensure your updates are appropriate for ensuring SMEM program success.

You have looked into how you plan to improve stakeholder relationships in the future to sustain your SMEM program. If you want to further ensure you understand the value and need to improve stakeholder collaboration to continue to build trust, consult the “Improving: How to Strengthen Collaboration for Improved Mutual Benefits” section in “Part 5: Sustain.”

You have not looked into how you plan to improve stakeholder relationships in the future to sustain your SMEM program. Consult the “Improving: How to Strengthen Collaboration for Improved Mutual Benefits” section in “Part 5: Sustain” to gain an understanding on the importance of improving stakeholder collaboration to continue building trust.

You have looked into what SM channels and/or SM functions you would consider adding to your program in the future. If you would like further guidance how to mature your SMEM program and its capabilities, consult the “Adding On: Going to the Next Level of Integration” section in “Part 5: Sustain.”

You have not looked into what SM channels and/or SM functions you would consider adding to your program in the future. Consult the “Adding On: Going to the Next Level of Integration” section in “Part 5: Sustain” in which you will find guidance on maturing your SMEM program and its capabilities.

You have looked into what kind of technology-driven innovations you want to consider as extensions to your SMEM program in the future. Consult the “Learning More: The Art of Staying Current” section in “Part 5: Sustain” to help you continually learn of innovation. If you want to further review options of valuable innovative extensions, consult the “Going Further: Tapping Innovation in Digital and Social Technology” section in “Part 5: Sustain.”

You have not looked into what kind of technology-driven innovations you want to consider as extensions to your SMEM program in the future. Consult Part 5 (Sustain) section “Going Further: Tapping Innovation in Digital and Social Technology,” where you will be exposed to options of valuable innovative extensions. Further, consult the “Learning More: The Art of Staying Current” section in “Part 5: Sustain” to help you continually learn of innovation.