Reactive airport organizations are highly risk-averse when dealing with new technology. Whether due to constraints such as limited available capital, skill deficits, or a general leadership position of caution and conservative growth, these airport operators do not pursue technology solutions that are still considered “new” to the industry. Reactive organizations allow innovative organizations to identify and resolve challenges in technology and display proven success before developing their own implementation plan. They also wait for the strategic organizations to work out the business cases and allow the industry adoption rate to increase in size with numerous solutions available with a wealth of knowledge about procurement, installation, and operations. This allows these organizations to implement the technology more purposefully and cost-effectively than the early deployments. Reactive organizations typically do not have formal innovation research programs, as they leverage the lessons learned by peers to provide guidance.
