ACRP Synthesis 56: Understanding the Value of Social Media at Airports for Customer Engagement

Abstract

ACRP Synthesis 56: Understanding the Value of Social Media at Airports for Customer Engagement compiles current literature and practice on how airport operators utilize social media to enhance customer engagement.

Publication Date

2014

Source

Transportation Research Board/Airport Cooperative Research Program

Author

Linda J. Perry, Oana Damian, Amit Lagu (LeighFisher)

Final/Updatable

Final