{"id":1177,"date":"2019-09-18T05:54:11","date_gmt":"2019-09-18T05:54:11","guid":{"rendered":"https:\/\/crp-uat.netrixlab.com\/acrp0423\/?page_id=1177"},"modified":"2021-04-30T02:36:37","modified_gmt":"2021-04-30T02:36:37","slug":"step-3-response-efficiency","status":"publish","type":"page","link":"https:\/\/crp.trb.org\/acrpwebresource8\/part-1-understand\/step-3-response-efficiency\/","title":{"rendered":"Step 3: Response Efficiency"},"content":{"rendered":"\n\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/crp.trb.org\/acrp0423\/wp-content\/uploads\/sites\/19\/2019\/07\/Roadmap_Step-03.png\" alt=\"Roadmap_Step 03\" itemprop=\"image\" title=\"Roadmap_Step 03\" onerror=\"this.style.display='none'\"  \/>\n<h2>\n\t\tStep 3: Understand the Benefits of Using Social Media in Emergency Management\n\t<\/h2>\n<h4>\n\t\tResponse Efficiency\n\t<\/h4>\n\t<p>As a means for sharing information among emergency operations center (EOC) staff and first responders, SM can assist in promoting efficiency across the four phases of EM operations in the following ways:<\/p>\n<ul>\n<li>Minimizing disruptive events<\/li>\n<li>Responding to emergencies more effectively<\/li>\n<li>Enabling better choices through analyzing data<\/li>\n<li>Improving public messaging through collaboration<\/li>\n<\/ul>\n<h5>Minimizing Disruptive Events<\/h5>\n<p>Using SM tools that enable listening, analytics, and reporting on activity from SM channels can help you detect and even get ahead of an emerging issue. Many tools enable you to publish and engage effectively during an emergency event, as well as provide an avenue for post-issue reporting. With real-time intelligence gathered from SM channels, the incident command (IC) can make faster decisions during an emergency event. These decisions can include, for example, where to deploy more emergency responders or resources to diffuse a potential crisis.<\/p>\n<h5>Responding to Emergencies More Effectively<\/h5>\n<p>Private secure responder messaging channels can enable airport EM responders to rapidly notify the appropriate resources to handle an emergency issue. Using SM to provide real-time accountability (e.g., disposition and location) of all personnel from a variety of response organizations can enable the IC to deploy the closest responders or the best-equipped teams in a situation. You can also use these channels to host collaboration efforts with other stakeholder organizations outside of the airport.<\/p>\n<h5>Enabling Better Choices Through Analyzing Data<\/h5>\n<p>SM listening tools can be used to monitor and analyze a wide range of potential issues posted by SM users. These potential issues may either stem from or be associated with emergency situations. With this forewarning, IC staff can anticipate and be prepared for numerous challenges associated with an incident.<\/p>\n<h5>Improving Public Messaging Through Collaboration<\/h5>\n<p>According to the Department of Homeland Security, when various agencies and first responders coordinate and integrate their SM messaging with one another it is most effective.<sup>2<\/sup> Integrated messaging among responders that speaks one truth to the public avoids confusion and builds collaboration between public information officers (PIOs).<\/p>\n\t\n\n\t\t\t<a href=\"https:\/\/crp.trb.org\/acrpwebresource8\/part-1-understand\/step-3-reputation\/\" target=\"_self\" role=\"button\" rel=\"noopener\">\n\t\t\t\t\t\tStep 3 | Reputation\n\t\t\t\t\t<\/a>\n\t\t\t<a href=\"https:\/\/crp.trb.org\/acrpwebresource8\/part-1-understand\/step-3-communication\/\" target=\"_self\" role=\"button\" rel=\"noopener\">\n\t\t\t\t\t\t\tStep 3 | Communication\n\t\t\t<\/a>\n\t<p>REFERENCES<\/p>\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Step 3: Understand the Benefits of Using Social Media in Emergency Management Response Efficiency As a means for sharing information among emergency operations center (EOC) staff and first responders, SM can assist in promoting efficiency across the four phases of EM operations in the following ways: Minimizing disruptive events Responding to emergencies more effectively Enabling &hellip; <a href=\"https:\/\/crp.trb.org\/acrpwebresource8\/part-1-understand\/step-3-response-efficiency\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Step 3: Response Efficiency&#8221;<\/span><\/a><\/p>\n","protected":false},"author":88,"featured_media":0,"parent":351,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1177","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages\/1177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/comments?post=1177"}],"version-history":[{"count":1,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages\/1177\/revisions"}],"predecessor-version":[{"id":4260,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages\/1177\/revisions\/4260"}],"up":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages\/351"}],"wp:attachment":[{"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/media?parent=1177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/categories?post=1177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/tags?post=1177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}