{"id":1155,"date":"2019-09-18T05:35:11","date_gmt":"2019-09-18T05:35:11","guid":{"rendered":"https:\/\/crp-uat.netrixlab.com\/acrp0423\/?page_id=1155"},"modified":"2019-09-18T05:35:11","modified_gmt":"2019-09-18T05:35:11","slug":"step-3-summary","status":"publish","type":"page","link":"https:\/\/crp.trb.org\/acrpwebresource8\/part-1-understand\/step-3-summary\/","title":{"rendered":"Step 3: Summary"},"content":{"rendered":"\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/crp.trb.org\/acrpwebresource8\/wp-content\/uploads\/sites\/19\/2019\/07\/Roadmap_Step-03.png\" alt=\"Roadmap_Step 03\" title=\"Roadmap_Step 03\" \/>\n\t<p>PATHS | <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/crp.trb.org\/acrpwebresource8\/wp-content\/uploads\/sites\/19\/2019\/11\/Paths_SM_1Info.png\" alt=\"Information Path\" width=\"50\" height=\"50\" \/><a href=\"#popmake-2599\">Information<\/a> <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/crp.trb.org\/acrpwebresource8\/wp-content\/uploads\/sites\/19\/2019\/11\/Paths_SM_2Dev.png\" alt=\"\" width=\"50\" height=\"50\" \/> <a href=\"#popmake-2636\">Development<\/a><\/p>\n<h2>\n\t\tStep 3: Understand the Benefits of Using Social Media in Emergency Management\n\t<\/h2>\n<h4>\n\t\tSummary\n\t<\/h4>\n\t<p>Integration of social media into emergency management (SMEM) as described in the previous steps can result in great benefits. These fall within the following categories:<\/p>\n<ul>\n<li><a href=\"https:\/\/crp.trb.org\/acrpwebresource8\/part-1-understand\/step-3-reputation\/\">Reputation<\/a>: SMEM helps to build and protect positive reputations<\/li>\n<li><a href=\"https:\/\/crp.trb.org\/acrpwebresource8\/part-1-understand\/step-3-response-efficiency\/\">Response Efficiency<\/a>: SMEM increases emergency response efficiency<\/li>\n<li><a href=\"https:\/\/crp.trb.org\/acrpwebresource8\/part-1-understand\/step-3-communication\/\">Communication<\/a>: SMEM improves communication among all stakeholders<\/li>\n<li><a href=\"https:\/\/crp.trb.org\/acrpwebresource8\/part-1-understand\/step-3-whole-community\/\">Whole Community<\/a>: SMEM facilitates a whole community approach<\/li>\n<\/ul>\n<p>Specific benefits realized will be different for each airport, especially considering different airport sizes, as well as social media (SM) and emergency management (EM) maturity levels. \u00a0As you read through the benefits, make special note of those that are important for your airport. These will be helpful in the future as you seek buy-in from executive staff and from your stakeholders.<\/p>\n\t\t\t<a href=\"https:\/\/crp.trb.org\/acrpwebresource8\/part-1-understand\/step-2-recovery\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\tStep 2 | Recovery\n\t\t\t\t\t<\/a>\n\t\t\t<a href=\"https:\/\/crp.trb.org\/acrpwebresource8\/part-1-understand\/step-3-reputation\/\" target=\"_self\" role=\"button\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\tStep 3 | Reputation\n\t\t\t<\/a>\n","protected":false},"excerpt":{"rendered":"<p>PATHS | Information Development Step 3: Understand the Benefits of Using Social Media in Emergency Management Summary Integration of social media into emergency management (SMEM) as described in the previous steps can result in great benefits. These fall within the following categories: Reputation: SMEM helps to build and protect positive reputations Response Efficiency: SMEM increases &hellip; <a href=\"https:\/\/crp.trb.org\/acrpwebresource8\/part-1-understand\/step-3-summary\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Step 3: Summary&#8221;<\/span><\/a><\/p>\n","protected":false},"author":88,"featured_media":0,"parent":351,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1155","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages\/1155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/comments?post=1155"}],"version-history":[{"count":0,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages\/1155\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages\/351"}],"wp:attachment":[{"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/media?parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/categories?post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/tags?post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}