![\"\"](\"https:\/\/crp.trb.org\/acrpwebresource8\/wp-content\/uploads\/sites\/19\/2019\/09\/SMFunctionsInEMPhases-21.png\")
\nListening During Recovery<\/h5>\n
![\"Roadmap_Part](\"https:\/\/crp.trb.org\/acrpwebresource8\/wp-content\/uploads\/sites\/19\/2019\/07\/Roadmap_Part-01.png\" "\\"Roadmap_Part")
\nReturning your airport to normal operations safely, efficiently, and in a timely fashion is critical to a successful response. The recovery phase of emergency response initiates after the incident, and it includes activities such as communications through SM to aid in the return to normal operations.<\/p>\n
We recommend the following uses of the four SM management functions in the Recovery phase.<\/p>\n
Use #1: Listen in on public SM channels for chatter regarding how airport users viewed airport EM procedures that they experienced during the emergency event.<\/strong> This information can help you gauge any gaps in recovery efforts as you look for unresolved issues or for things that may delay or complicate the recovery process.<\/p>\n Use #2: Listen in on public or private SM channels for chatter regarding how internal and external stakeholders viewed airport EM procedures during the emergency event.<\/strong> This is especially helpful during post-incident debriefings to improve plans.<\/p>\n Use #1: Following your listening efforts, engage with airport users on public SM channels regarding how they viewed airport EM response.<\/strong> This engagement can help you gather more detailed information to provide direction for various recovery efforts.<\/p>\n Use #2: Engage with internal and\/or external stakeholders on public or private SM channels regarding how they viewed airport EM procedures during the emergency event.<\/strong> You can further engage with these stakeholders through private messaging to provide updates on your recovery efforts and to report issues that have not been resolved.<\/p>\n Use #1: Publish on public SM channels to update airport users on the event status and recovery status.<\/strong> This includes identifying areas that airport users may want to avoid and sharing efforts in which users can engage to help with recovery.<\/p>\n Use #2: Publish on public and private SM channels to request feedback regarding how users viewed airport EM procedures that they experienced during the emergency event.<\/strong> You can use these opportunities to improve future responses and identify any gaps in communications.<\/p>\n Use #1: Report (organize and distribute) to appropriate stakeholders on the results of the listening, engagement, and\/or publishing efforts noted above, along with the efforts employed during the emergency itself.<\/strong> Specific, objective data can provide a great basis for improving or expanding your use of an SMEM program.<\/p>\n Each airport and the associated stakeholder\/community can use SM to complement existing EM and response activities to continue to improve. Although this step provided just a few examples of SM uses, there are potentially many more uses you will uncover.<\/p>\n With many of these uses, it’s fairly easy to see potential benefits, and perhaps just as easy to see potential challenges. But for a comprehensive look at these benefits and challenges, continue on to Steps 3 and 4.<\/p>\n\t\t\t\n\t\t\t\t\t\tStep 2 | Response\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tStep 3 | Understand the Benefits of Using SM in EM\n\t\t\t<\/a>\n\n","protected":false},"excerpt":{"rendered":" Step 2: Understand Social Media Uses in Emergency Management Recovery Returning your airport to normal operations safely, efficiently, and in a timely fashion is critical to a successful response. The recovery phase of emergency response initiates after the incident, and it includes activities such as communications through SM to aid in the return to normal … Continue reading “Step 2: Recovery”<\/span><\/a><\/p>\n","protected":false},"author":88,"featured_media":0,"parent":351,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1145","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages\/1145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/users\/88"}],"replies":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/comments?post=1145"}],"version-history":[{"count":5,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages\/1145\/revisions"}],"predecessor-version":[{"id":4318,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages\/1145\/revisions\/4318"}],"up":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/pages\/351"}],"wp:attachment":[{"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/media?parent=1145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/categories?post=1145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource8\/wp-json\/wp\/v2\/tags?post=1145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/crp.trb.org\/acrpwebresource8\/wp-content\/uploads\/sites\/19\/2019\/09\/SMFunctionsInEMPhases-22.png\")
\nEngagement During Recovery<\/h5>\n![\"\"](\"https:\/\/crp.trb.org\/acrpwebresource8\/wp-content\/uploads\/sites\/19\/2019\/09\/SMFunctionsInEMPhases-23.png\")
\nPublishing During Recovery<\/h5>\n![\"\"](\"https:\/\/crp.trb.org\/acrpwebresource8\/wp-content\/uploads\/sites\/19\/2019\/09\/SMFunctionsInEMPhases-24.png\")
\nReporting During Recovery<\/h5>\n