{"id":480,"date":"2017-11-08T15:55:51","date_gmt":"2017-11-08T15:55:51","guid":{"rendered":"https:\/\/crp.trb.org\/acrp0132\/?page_id=480"},"modified":"2019-01-07T18:16:14","modified_gmt":"2019-01-07T18:16:14","slug":"6-3-marketing-plans","status":"publish","type":"page","link":"https:\/\/crp.trb.org\/acrpwebresource6\/home\/chapter-resources\/chapter-6-communication-promoting-the-airport-and-connecting-with-the-community\/6-3-marketing-plans\/","title":{"rendered":"6.3 Marketing Plans"},"content":{"rendered":"<div id=\"sub-menu\"><a href=\"https:\/\/crp.trb.org\/acrpwebresource6\">Home<\/a>\u00a0\u00a0\/\u00a0\u00a0<a href=\"https:\/\/crp.trb.org\/acrpwebresource6\/home\/chapter-resources\">Chapter Resources<\/a> \/ <a href=\"https:\/\/crp.trb.org\/acrpwebresource6\/home\/chapter-resources\/chapter-6-communication-promoting-the-airport-and-connecting-with-the-community\/\">Chapter 6<\/a><\/div>\n<h2 style=\"padding-left: 30px\">6.3 Marketing Plans<\/h2>\n<p style=\"padding-left: 30px\">An airport marketing plan is the formal document that provides the framework and direction for an airport\u2019s marketing activities. A marketing plan can help an airport communicate with customers (community, airport sponsor, key stakeholders, airlines, etc.).<\/p>\n<p style=\"text-align: left;padding-left: 60px\"><em><a href=\"http:\/\/www.trb.org\/Publications\/Blurbs\/163059.aspx\"><strong> ACRP Report 28: Marketing Guidebook for Small Airports<\/strong><\/a><\/em><br \/>\nExplores development of a marketing program for general aviation or commercial service airports on a small or minimal budget.<\/p>\n<p style=\"text-align: left;padding-left: 60px\"><a href=\"http:\/\/www.gaairportcoalition.org\/sites\/default\/files\/GAAirportMarketingPlan.pdf\"><strong>American Association of Airport Executives (AAAE) &#8220;A Focused Marketing Plan for General Aviation Airports&#8221;<\/strong><\/a><br \/>\nProvides useful information on marketing for airports, including how to conduct an inventory of your airport and how to develop marketing plans. It also discusses a variety of possible marketing tools that could be considered.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home\u00a0\u00a0\/\u00a0\u00a0Chapter Resources \/ Chapter 6 6.3 Marketing Plans An airport marketing plan is the formal document that provides the framework and direction for an airport\u2019s marketing activities. A marketing plan can help an airport communicate with customers (community, airport sponsor, key stakeholders, airlines, etc.). ACRP Report 28: Marketing Guidebook for Small Airports Explores development of &hellip; <a href=\"https:\/\/crp.trb.org\/acrpwebresource6\/home\/chapter-resources\/chapter-6-communication-promoting-the-airport-and-connecting-with-the-community\/6-3-marketing-plans\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;6.3 Marketing Plans&#8221;<\/span><\/a><\/p>\n","protected":false},"author":71,"featured_media":0,"parent":323,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_ef_editorial_meta_checkbox_needs-copyright":"","_ef_editorial_meta_checkbox_queries":"","_ef_editorial_meta_checkbox_edited":"1","footnotes":""},"categories":[],"tags":[],"class_list":["post-480","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/pages\/480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/comments?post=480"}],"version-history":[{"count":5,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/pages\/480\/revisions"}],"predecessor-version":[{"id":2423,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/pages\/480\/revisions\/2423"}],"up":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/pages\/323"}],"wp:attachment":[{"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/media?parent=480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/categories?post=480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/tags?post=480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}