{"id":478,"date":"2017-11-08T15:55:06","date_gmt":"2017-11-08T15:55:06","guid":{"rendered":"https:\/\/crp.trb.org\/acrp0132\/?page_id=478"},"modified":"2019-01-07T18:15:35","modified_gmt":"2019-01-07T18:15:35","slug":"6-2-branding","status":"publish","type":"page","link":"https:\/\/crp.trb.org\/acrpwebresource6\/home\/chapter-resources\/chapter-6-communication-promoting-the-airport-and-connecting-with-the-community\/6-2-branding\/","title":{"rendered":"6.2 Branding"},"content":{"rendered":"<div id=\"sub-menu\"><a href=\"https:\/\/crp.trb.org\/acrpwebresource6\">Home<\/a>\u00a0\u00a0\/\u00a0\u00a0<a href=\"https:\/\/crp.trb.org\/acrpwebresource6\/home\/chapter-resources\">Chapter Resources<\/a> \/ <a href=\"https:\/\/crp.trb.org\/acrpwebresource6\/home\/chapter-resources\/chapter-6-communication-promoting-the-airport-and-connecting-with-the-community\/\">Chapter 6<\/a><\/div>\n<h2 style=\"padding-left: 30px\">6.2 Branding<\/h2>\n<p style=\"padding-left: 30px\">An airport brand is more than just a logo and tagline; it represents the airport&#8217;s values and attitude about customer service, benefits and features of the airport, and qualities that are associated with the airport.<\/p>\n<p style=\"padding-left: 60px\"><em><a href=\"http:\/\/www.trb.org\/Publications\/Blurbs\/163059.aspx\"><strong> ACRP Report 28: Marketing Guidebook for Small Airports<\/strong><\/a><\/em><br \/>\nExplores development of a marketing program for general aviation or commercial service airports on a small or minimal budget.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Home\u00a0\u00a0\/\u00a0\u00a0Chapter Resources \/ Chapter 6 6.2 Branding An airport brand is more than just a logo and tagline; it represents the airport&#8217;s values and attitude about customer service, benefits and features of the airport, and qualities that are associated with the airport. ACRP Report 28: Marketing Guidebook for Small Airports Explores development of a marketing &hellip; <a href=\"https:\/\/crp.trb.org\/acrpwebresource6\/home\/chapter-resources\/chapter-6-communication-promoting-the-airport-and-connecting-with-the-community\/6-2-branding\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;6.2 Branding&#8221;<\/span><\/a><\/p>\n","protected":false},"author":71,"featured_media":0,"parent":323,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_ef_editorial_meta_checkbox_needs-copyright":"","_ef_editorial_meta_checkbox_queries":"","_ef_editorial_meta_checkbox_edited":"1","footnotes":""},"categories":[],"tags":[],"class_list":["post-478","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/pages\/478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/comments?post=478"}],"version-history":[{"count":5,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/pages\/478\/revisions"}],"predecessor-version":[{"id":2567,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/pages\/478\/revisions\/2567"}],"up":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/pages\/323"}],"wp:attachment":[{"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/media?parent=478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/categories?post=478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource6\/wp-json\/wp\/v2\/tags?post=478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}