{"id":1395,"date":"2024-11-13T15:22:08","date_gmt":"2024-11-13T15:22:08","guid":{"rendered":"https:\/\/crp.trb.org\/acrpwebresource18\/des-moines-international-airport-des\/"},"modified":"2024-11-13T18:28:51","modified_gmt":"2024-11-13T18:28:51","slug":"des-moines-international-airport-des","status":"publish","type":"page","link":"https:\/\/crp.trb.org\/acrpwebresource18\/des-moines-international-airport-des\/","title":{"rendered":"Des Moines International Airport (DES)"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1395\" class=\"elementor elementor-1395\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-762e6640 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"762e6640\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-661a8cb1\" data-id=\"661a8cb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c117720 elementor-widget elementor-widget-heading\" data-id=\"4c117720\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-xl\">Des Moines International Airport<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ae1ece sub-title-custom elementor-widget elementor-widget-heading\" data-id=\"51ae1ece\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-medium\"><i>Compiling a Database of Key Statistics for Operational Decision-Making<\/i><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34e2573b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34e2573b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-715dd28d\" data-id=\"715dd28d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18e08f57 elementor-widget elementor-widget-text-editor\" data-id=\"18e08f57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Des Moines International Airport (DSM) is operated by the Des Moines Airport Authority.<\/span><span data-ccp-props='{\"201341983\":0,\"335559737\":158,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><span style=\"font-size: 1rem;\" data-contrast=\"auto\">Data <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Analytics&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;Statistical and mathematical analysis of data to cluster, segment, score, and predict what scenarios are most likely to happen (&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;e.g., &amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;data\/text mining, visualization, cluster analysis, forecasting).&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/analytics\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>analytics<\/a> at DSM is supervised by the director of operations, who is a member of the Airport Authority Executive Team. In total operations, DSM served 2 million passengers and handled over 39,000 metric tons of air cargo in 2021. In terms of its economic impact, <\/span><span style=\"font-size: 1rem;\" data-contrast=\"auto\">DSM supported 7,156 jobs, provided $271 million in annual payroll, and $644 million in annual economic output in 2014. DSM serves 31 cities with nonstop service. The director of operations responsible for data <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Analytics&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;Statistical and mathematical analysis of data to cluster, segment, score, and predict what scenarios are most likely to happen (&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;e.g., &amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;data\/text mining, visualization, cluster analysis, forecasting).&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/analytics\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>analytics<\/a> at DSM is implementing an operational database of key statistics to inform decision-making based on current needs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-246e2f0a\" data-id=\"246e2f0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-509df0de elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"509df0de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/case_study_thumb_7.png\" class=\"attachment-large size-large wp-image-1250\" alt=\"\" srcset=\"https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/case_study_thumb_7.png 768w, https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/case_study_thumb_7-300x169.png 300w\" sizes=\"(max-width: 768px) 85vw, 768px\"\/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Image credit: Jaromir Chalabala\/Shutterstock.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b3e7289 elementor-widget elementor-widget-spacer\" data-id=\"3b3e7289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba6cd6 elementor-widget elementor-widget-heading\" data-id=\"ba6cd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Airport Demographics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ed93af5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ed93af5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5ba06017\" data-id=\"5ba06017\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74d65094 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"74d65094\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-map-marked-alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\tMidwest United States\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-78cc52f9\" data-id=\"78cc52f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-713dea2f elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"713dea2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-sitemap\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\tDSM Airport Authority\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1b7e053\" data-id=\"1b7e053\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff8b179 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"ff8b179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-users\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t2,200 Employees\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-859be3e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"859be3e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c19ed55\" data-id=\"4c19ed55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d8c1a95 elementor-widget elementor-widget-spacer\" data-id=\"4d8c1a95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff8eaa9 elementor-widget elementor-widget-heading\" data-id=\"3ff8eaa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Data Analytics Capabilities at DSM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-551ad4a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"551ad4a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1194a4fc\" data-id=\"1194a4fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ac7942e elementor-widget elementor-widget-image\" data-id=\"3ac7942e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"415\" height=\"265\" src=\"https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square1.png\" class=\"attachment-medium_large size-medium_large wp-image-1272\" alt=\"\" srcset=\"https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square1.png 415w, https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square1-300x192.png 300w\" sizes=\"(max-width: 415px) 85vw, 415px\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7d3f2e16\" data-id=\"7d3f2e16\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a7055fb elementor-widget elementor-widget-text-editor\" data-id=\"2a7055fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><ul style=\"font-weight: 400;\"><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Business need to initiate real-time decision-making based on past data and current operational needs. <\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Identify the need for data, gaps in available data resources, and additional data needed for <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Analytics&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;Statistical and mathematical analysis of data to cluster, segment, score, and predict what scenarios are most likely to happen (&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;e.g., &amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;data\/text mining, visualization, cluster analysis, forecasting).&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/analytics\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>analytics<\/a>.<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Data is not stored in a central repository, such as a <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Data Warehouse&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;TextRun SCXW102996774 BCX0&amp;quot; lang=&amp;quot;EN-US&amp;quot; xml:lang=&amp;quot;EN-US&amp;quot; data-contrast=&amp;quot;auto&amp;quot;&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW102996774 BCX0&amp;quot;&amp;gt;Storage architecture designed to hold data extracted from transaction systems, operational data stores, and external sources. Combines the data in an aggregate, summary form suitable for enterprise-wide data analysis and reporting for predefined business needs.&amp;lt;\/span&amp;gt;&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/data-warehouse\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>data warehouse<\/a> or <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Data Lake&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW164549948 BCX0&amp;quot;&amp;gt;Collection of storage instances of various data assets that are stored in a near-exact (or exact) copy of the source format, in addition to the &amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW164549948 BCX0&amp;quot;&amp;gt;originating&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW164549948 BCX0&amp;quot;&amp;gt; data stores.&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/data-lake\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>data lake<\/a>, to be queried for analysis.<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">There are no <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Key Performance Indicators (KPIs)&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW84769041 BCX0&amp;quot;&amp;gt;High-level metrics or measures of system output, traffic&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW84769041 BCX0&amp;quot;&amp;gt;,&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW84769041 BCX0&amp;quot;&amp;gt; or other usage, simplified for gathering and review on a weekly, monthly&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW84769041 BCX0&amp;quot;&amp;gt;,&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW84769041 BCX0&amp;quot;&amp;gt; or quarterly basis.&nbsp;&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/key-performance-indicators-kpis\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>key performance indicators (KPIs)<\/a> for tracking operational efficiency across the airport.<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32dd525 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"32dd525\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d420011 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d420011\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ebdaef5\" data-id=\"4ebdaef5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c276608 elementor-widget elementor-widget-image\" data-id=\"2c276608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"415\" height=\"265\" src=\"https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square2.png\" class=\"attachment-medium_large size-medium_large wp-image-1273\" alt=\"\" srcset=\"https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square2.png 415w, https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square2-300x192.png 300w\" sizes=\"(max-width: 415px) 85vw, 415px\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e84c91e\" data-id=\"5e84c91e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16173635 elementor-widget elementor-widget-text-editor\" data-id=\"16173635\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><ul style=\"font-weight: 400;\"><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"6\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Implement an operational database of key statistics to support real-time decision-making based on data. <\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"6\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Convert operational data into reporting <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Dashboards&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span data-contrast=&amp;quot;auto&amp;quot;&amp;gt;Reporting mechanisms that aggregate and visually display data and&nbsp;&amp;lt;span class=&amp;quot;&amp;quot; role=&amp;quot;link&amp;quot; data-gt-translate-attributes=&amp;quot;[{&amp;amp;quot;attribute&amp;amp;quot;:&amp;amp;quot;data-cmtooltip&amp;amp;quot;, &amp;amp;quot;format&amp;amp;quot;:&amp;amp;quot;html&amp;amp;quot;}]&amp;quot;&amp;gt;key performance indicators (KPIs)&amp;lt;\/span&amp;gt;&nbsp;to end-users as charts and graphs to indicate progress toward pre-defined goals.&nbsp;&amp;lt;\/span&amp;gt;&amp;lt;span data-ccp-props=&amp;quot;{&amp;amp;quot;134233279&amp;amp;quot;:false,&amp;amp;quot;201341983&amp;amp;quot;:0,&amp;amp;quot;335559739&amp;amp;quot;:60,&amp;amp;quot;335559740&amp;amp;quot;:259}&amp;quot;&amp;gt;&nbsp;&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/dashboards\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>dashboards<\/a> to communicate with stakeholders and internal teams.<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"6\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Track passenger and vehicle movements in key areas to enhance the efficiency of passenger movements.&nbsp;&nbsp;<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"6\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Improve the efficiency of airport operations and services, and optimize revenue-generating possibilities. <\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72c50ef1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"72c50ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4461e7a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4461e7a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-155012c6\" data-id=\"155012c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59fc1a4c elementor-widget elementor-widget-image\" data-id=\"59fc1a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"265\" src=\"https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square3.png\" class=\"attachment-medium_large size-medium_large wp-image-1274\" alt=\"\" srcset=\"https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square3.png 415w, https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square3-300x192.png 300w\" sizes=\"(max-width: 415px) 85vw, 415px\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-50a22106\" data-id=\"50a22106\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6adad1a3 elementor-widget elementor-widget-text-editor\" data-id=\"6adad1a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Technical Requirements<\/strong><\/p><ul><li style=\"list-style-type: none;\"><ul><li>Building the database and integrating data resources.<\/li><li>Power BI is used for data aggregation and <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Dashboards&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span data-contrast=&amp;quot;auto&amp;quot;&amp;gt;Reporting mechanisms that aggregate and visually display data and&nbsp;&amp;lt;span class=&amp;quot;&amp;quot; role=&amp;quot;link&amp;quot; data-gt-translate-attributes=&amp;quot;[{&amp;amp;quot;attribute&amp;amp;quot;:&amp;amp;quot;data-cmtooltip&amp;amp;quot;, &amp;amp;quot;format&amp;amp;quot;:&amp;amp;quot;html&amp;amp;quot;}]&amp;quot;&amp;gt;key performance indicators (KPIs)&amp;lt;\/span&amp;gt;&nbsp;to end-users as charts and graphs to indicate progress toward pre-defined goals.&nbsp;&amp;lt;\/span&amp;gt;&amp;lt;span data-ccp-props=&amp;quot;{&amp;amp;quot;134233279&amp;amp;quot;:false,&amp;amp;quot;201341983&amp;amp;quot;:0,&amp;amp;quot;335559739&amp;amp;quot;:60,&amp;amp;quot;335559740&amp;amp;quot;:259}&amp;quot;&amp;gt;&nbsp;&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/dashboards\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>dashboards<\/a>.<\/li><li>Linking camera data to the <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Analytics Platform&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;TextRun SCXW102067383 BCX0&amp;quot; lang=&amp;quot;EN-US&amp;quot; xml:lang=&amp;quot;EN-US&amp;quot; data-contrast=&amp;quot;auto&amp;quot;&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW102067383 BCX0&amp;quot;&amp;gt;Full-featured technology solution designed to join different tools and analytics systems together with an engine to execute, a database or repository to store and manage the data, data mining processes, and techniques and mechanisms for obtaining and preparing data that are not stored.&nbsp;&amp;lt;\/span&amp;gt;&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/analytics-platform\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>analytics platform<\/a>.<\/li><\/ul><\/li><\/ul><p><strong>Human Capital Requirements<\/strong><\/p><ul><li style=\"list-style-type: none;\"><ul><li>Buy-in from management team for data and <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Analytics&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;Statistical and mathematical analysis of data to cluster, segment, score, and predict what scenarios are most likely to happen (&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;e.g., &amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;data\/text mining, visualization, cluster analysis, forecasting).&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/analytics\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>analytics<\/a>.<\/li><li>IT group recruited to build and maintain the database.<\/li><li>Contract with external vendors for commercial data.<\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcb95d3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7dcb95d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d06c2ff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d06c2ff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32dcf290\" data-id=\"32dcf290\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4779296c elementor-widget elementor-widget-image\" data-id=\"4779296c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"265\" src=\"https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square4.png\" class=\"attachment-medium_large size-medium_large wp-image-1275\" alt=\"\" srcset=\"https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square4.png 415w, https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square4-300x192.png 300w\" sizes=\"(max-width: 415px) 85vw, 415px\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f42fff\" data-id=\"f42fff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6918c3 elementor-widget elementor-widget-text-editor\" data-id=\"3a6918c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"TextRun SCXW67596042 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW67596042 BCX0\">Data and Technology<\/span><span class=\"NormalTextRun SCXW67596042 BCX0\"> Limitations<\/span><\/span><\/strong><\/p><ul><li style=\"list-style-type: none;\"><ul><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Do not have KPIs. <\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559738\":120,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Camera data is not connected to passenger information.<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Passenger data can be difficult to obtain from airlines.<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559738\":120,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><\/ul><\/li><\/ul><p><strong><span class=\"TextRun SCXW90943082 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW90943082 BCX0\">People and Process Limitations<\/span><\/span><\/strong><\/p><ul><li style=\"list-style-type: none;\"><ul><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Human capital needed to recruit and retain <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Analytics&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;Statistical and mathematical analysis of data to cluster, segment, score, and predict what scenarios are most likely to happen (&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;e.g., &amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;data\/text mining, visualization, cluster analysis, forecasting).&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/analytics\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>analytics<\/a> talent.<\/span><span data-ccp-props='{\"201341983\":0,\"335559738\":120,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">External vendors used for data products and services.&nbsp;<\/span><span data-ccp-props='{\"201341983\":0,\"335559739\":120,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Relying on teams to provide feedback on data needs.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-179f84ef elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"179f84ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6234f8fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6234f8fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-516e9dab\" data-id=\"516e9dab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dd5801f elementor-widget elementor-widget-image\" data-id=\"7dd5801f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"265\" src=\"https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square5.png\" class=\"attachment-medium_large size-medium_large wp-image-1276\" alt=\"\" srcset=\"https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square5.png 415w, https:\/\/crp.trb.org\/acrpwebresource18\/wp-content\/uploads\/sites\/34\/2024\/11\/square5-300x192.png 300w\" sizes=\"(max-width: 415px) 85vw, 415px\"\/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5733ff77\" data-id=\"5733ff77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15350627 elementor-widget elementor-widget-text-editor\" data-id=\"15350627\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Change Implementation Strategies<\/strong><\/p><ul><li style=\"list-style-type: none;\"><ul style=\"font-weight: 400;\"><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Operational data is accessible from a central database.&nbsp;<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Communicating data with visualizations and <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Dashboards&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span data-contrast=&amp;quot;auto&amp;quot;&amp;gt;Reporting mechanisms that aggregate and visually display data and&nbsp;&amp;lt;span class=&amp;quot;&amp;quot; role=&amp;quot;link&amp;quot; data-gt-translate-attributes=&amp;quot;[{&amp;amp;quot;attribute&amp;amp;quot;:&amp;amp;quot;data-cmtooltip&amp;amp;quot;, &amp;amp;quot;format&amp;amp;quot;:&amp;amp;quot;html&amp;amp;quot;}]&amp;quot;&amp;gt;key performance indicators (KPIs)&amp;lt;\/span&amp;gt;&nbsp;to end-users as charts and graphs to indicate progress toward pre-defined goals.&nbsp;&amp;lt;\/span&amp;gt;&amp;lt;span data-ccp-props=&amp;quot;{&amp;amp;quot;134233279&amp;amp;quot;:false,&amp;amp;quot;201341983&amp;amp;quot;:0,&amp;amp;quot;335559739&amp;amp;quot;:60,&amp;amp;quot;335559740&amp;amp;quot;:259}&amp;quot;&amp;gt;&nbsp;&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/dashboards\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>dashboards<\/a>.<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Providing data to stakeholders based on user needs.<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559738\":120,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61656;\" data-font=\"Wingdings\" data-listid=\"5\" data-list-defn-props='{\"335552541\":1,\"335559684\":-2,\"335559685\":720,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"&#61656;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Enabling real-time decision-making based on data.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61d1c2ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61d1c2ee\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77a88867\" data-id=\"77a88867\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6560cce0 elementor-widget elementor-widget-spacer\" data-id=\"6560cce0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22748d8c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"22748d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Change Management Strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d80027a elementor-widget elementor-widget-spacer\" data-id=\"2d80027a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff72301 elementor-widget elementor-widget-text-editor\" data-id=\"2ff72301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"list-style-type: none;\"><ul><li style=\"list-style-type: none;\"><ul style=\"font-weight: 400;\"><li data-leveltext=\"&#61607;\" data-font=\"Wingdings\" data-listid=\"3\" data-list-defn-props='{\"335551500\":29048,\"335551671\":58,\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[9642],\"469777803\":\"left\",\"469777804\":\"&#61607;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"58\" data-aria-level=\"1\"><span data-contrast=\"auto\">Getting buy-in from internal stakeholders by communicating to managers and directors that implementing data <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Analytics&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;Statistical and mathematical analysis of data to cluster, segment, score, and predict what scenarios are most likely to happen (&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;e.g., &amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;data\/text mining, visualization, cluster analysis, forecasting).&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/analytics\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>analytics<\/a> can help enhance operational efficiency.&nbsp;<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559738\":120,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61607;\" data-font=\"Wingdings\" data-listid=\"3\" data-list-defn-props='{\"335551500\":29048,\"335551671\":58,\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[9642],\"469777803\":\"left\",\"469777804\":\"&#61607;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"58\" data-aria-level=\"1\"><span data-contrast=\"auto\">Knowing the data needs of front-end users and demonstrating how data can be interpreted and can improve communication and decision-making.<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559738\":120,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li data-leveltext=\"&#61607;\" data-font=\"Wingdings\" data-listid=\"3\" data-list-defn-props='{\"335551500\":29048,\"335551671\":58,\"335552541\":1,\"335559684\":-2,\"335559685\":360,\"335559991\":360,\"469769226\":\"Wingdings\",\"469769242\":[9642],\"469777803\":\"left\",\"469777804\":\"&#61607;\",\"469777815\":\"hybridMultilevel\"}' data-aria-posinset=\"58\" data-aria-level=\"1\"><span data-contrast=\"auto\">Understanding new software and tools available to meet stakeholder needs and obtaining support from IT team to keep data resources and <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Dashboards&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span data-contrast=&amp;quot;auto&amp;quot;&amp;gt;Reporting mechanisms that aggregate and visually display data and&nbsp;&amp;lt;span class=&amp;quot;&amp;quot; role=&amp;quot;link&amp;quot; data-gt-translate-attributes=&amp;quot;[{&amp;amp;quot;attribute&amp;amp;quot;:&amp;amp;quot;data-cmtooltip&amp;amp;quot;, &amp;amp;quot;format&amp;amp;quot;:&amp;amp;quot;html&amp;amp;quot;}]&amp;quot;&amp;gt;key performance indicators (KPIs)&amp;lt;\/span&amp;gt;&nbsp;to end-users as charts and graphs to indicate progress toward pre-defined goals.&nbsp;&amp;lt;\/span&amp;gt;&amp;lt;span data-ccp-props=&amp;quot;{&amp;amp;quot;134233279&amp;amp;quot;:false,&amp;amp;quot;201341983&amp;amp;quot;:0,&amp;amp;quot;335559739&amp;amp;quot;:60,&amp;amp;quot;335559740&amp;amp;quot;:259}&amp;quot;&amp;gt;&nbsp;&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/dashboards\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>dashboards<\/a> current.<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559738\":120,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><\/ul><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65ce70f8 elementor-widget elementor-widget-spacer\" data-id=\"65ce70f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d986a34 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5d986a34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Greatest Challenges &amp; Lessons Learned<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186904e7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"186904e7\" data-element_type=\"section\" data-e-type=\"section\" data-settings='{\"background_background\":\"classic\"}'>\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4f049ca8\" data-id=\"4f049ca8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5dcfea5 elementor-widget elementor-widget-text-editor\" data-id=\"5dcfea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Challenges<\/strong><\/p><ul><li style=\"list-style-type: none\"><ul><li><span data-contrast=\"none\">Collecting and integrating multiple sources of data.&nbsp;<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559737\":135,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li><span data-contrast=\"none\">Obtaining financial resources for commercial data.<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559737\":135,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li><span data-contrast=\"none\">Keeping data <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Dashboards&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span data-contrast=&amp;quot;auto&amp;quot;&amp;gt;Reporting mechanisms that aggregate and visually display data and&nbsp;&amp;lt;span class=&amp;quot;&amp;quot; role=&amp;quot;link&amp;quot; data-gt-translate-attributes=&amp;quot;[{&amp;amp;quot;attribute&amp;amp;quot;:&amp;amp;quot;data-cmtooltip&amp;amp;quot;, &amp;amp;quot;format&amp;amp;quot;:&amp;amp;quot;html&amp;amp;quot;}]&amp;quot;&amp;gt;key performance indicators (KPIs)&amp;lt;\/span&amp;gt;&nbsp;to end-users as charts and graphs to indicate progress toward pre-defined goals.&nbsp;&amp;lt;\/span&amp;gt;&amp;lt;span data-ccp-props=&amp;quot;{&amp;amp;quot;134233279&amp;amp;quot;:false,&amp;amp;quot;201341983&amp;amp;quot;:0,&amp;amp;quot;335559739&amp;amp;quot;:60,&amp;amp;quot;335559740&amp;amp;quot;:259}&amp;quot;&amp;gt;&nbsp;&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/dashboards\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>dashboards<\/a> current with user needs.<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559737\":135,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25486ec2\" data-id=\"25486ec2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a7cdaa2 elementor-widget elementor-widget-text-editor\" data-id=\"5a7cdaa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Lessons<\/strong><\/p><ul><li style=\"list-style-type: none;\"><ul><li><span data-contrast=\"none\">Compile data resources into a central database.<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li><span data-contrast=\"none\">Identify the data needs of internal stakeholders.<\/span><span data-ccp-props='{\"134233279\":true,\"201341983\":0,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/li><li><span data-contrast=\"none\">Deploy <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Analytics&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;Statistical and mathematical analysis of data to cluster, segment, score, and predict what scenarios are most likely to happen (&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;e.g., &amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;data\/text mining, visualization, cluster analysis, forecasting).&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/analytics\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>analytics<\/a> for data-based decision-making.<\/span><\/li><\/ul><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b5c027f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b5c027f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4af5c242\" data-id=\"4af5c242\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38f1afc9 elementor-widget elementor-widget-spacer\" data-id=\"38f1afc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e49ccd0 elementor-widget elementor-widget-heading\" data-id=\"5e49ccd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Impact to Organization <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fcabb1e elementor-widget elementor-widget-text-editor\" data-id=\"7fcabb1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW137116187 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW137116187 BCX0\">DSM <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">is <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">exp<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">a<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">nd<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">ing<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> its<\/span> <span class=\"NormalTextRun SCXW137116187 BCX0\">data <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Analytics&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;Statistical and mathematical analysis of data to cluster, segment, score, and predict what scenarios are most likely to happen (&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;e.g., &amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;data\/text mining, visualization, cluster analysis, forecasting).&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/analytics\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>analytics<\/a> capabilities<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> by implementing an<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> operational database of key statistics<\/span> <span class=\"NormalTextRun SCXW137116187 BCX0\">for<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> real-<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">time decision-making to <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">enhance<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> efficiency<\/span> <span class=\"NormalTextRun SCXW137116187 BCX0\">at the airport<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">.<\/span> <span class=\"NormalTextRun SCXW137116187 BCX0\">Data is communicated<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> to<\/span> <span class=\"NormalTextRun SCXW137116187 BCX0\">stakeholders and <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">internal teams<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> according to <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">user<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> needs<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">.<\/span> <span class=\"NormalTextRun SCXW137116187 BCX0\">D<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">ata <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Analytics&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;Statistical and mathematical analysis of data to cluster, segment, score, and predict what scenarios are most likely to happen (&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;e.g., &amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;data\/text mining, visualization, cluster analysis, forecasting).&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/analytics\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>analytics<\/a><\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> methods are<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> deployed to enable<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> DSM <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">to <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">respond<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> quickly<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> to operational or customer issues<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">. H<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">aving <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">the necessary <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">data resources and <a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Analytics&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;Statistical and mathematical analysis of data to cluster, segment, score, and predict what scenarios are most likely to happen (&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;e.g., &amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;data\/text mining, visualization, cluster analysis, forecasting).&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/analytics\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>analytics<\/a> <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">available<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> at-<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">hand <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">has <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">support<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">ed the director of operations in <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">g<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">enera<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">t<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">in<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">g<\/span> <span class=\"NormalTextRun SCXW137116187 BCX0\">internal<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> reports, <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">obtaining <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">information for interviews, <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">and <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">fulfilling <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">public information reque<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">sts<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">.<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> Obtaining additional passenger information will help <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">to improve customer service overall. <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">DSM <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">is<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> seeking t<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">o<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"> optimize <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">the <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">utilization of <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">its <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">internal <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">data <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">resources <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">and <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\"><a class=\"glossaryLink\"  aria-describedby=\"tt\"  data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Analytics&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;Statistical and mathematical analysis of data to cluster, segment, score, and predict what scenarios are most likely to happen (&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;e.g., &amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;data\/text mining, visualization, cluster analysis, forecasting).&amp;lt;\/span&amp;gt;&lt;\/div&gt;\"  href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/analytics\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex='0' role='link'>analytics<\/a> capabilities to<\/span> <span class=\"NormalTextRun SCXW137116187 BCX0\">improve <\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">the passenger experience at the airport<\/span><span class=\"NormalTextRun SCXW137116187 BCX0\">.<\/span><\/span><span class=\"EOP SCXW137116187 BCX0\" data-ccp-props='{\"201341983\":0,\"335559738\":120,\"335559739\":0,\"335559740\":240}'>&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Des Moines International Airport Compiling a Database of Key Statistics for Operational Decision-Making Des Moines International Airport (DSM) is operated by the Des Moines Airport Authority.&nbsp;Data <a class=\"glossaryLink\" aria-describedby=\"tt\" data-cmtooltip=\"&lt;div class=glossaryItemTitle&gt;Analytics&lt;\/div&gt;&lt;div class=glossaryItemBody&gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;Statistical and mathematical analysis of data to cluster, segment, score, and predict what scenarios are most likely to happen (&amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;e.g., &amp;lt;\/span&amp;gt;&amp;lt;span class=&amp;quot;NormalTextRun SCXW232749137 BCX0&amp;quot;&amp;gt;data\/text mining, visualization, cluster analysis, forecasting).&amp;lt;\/span&amp;gt;&lt;\/div&gt;\" href=\"https:\/\/crp.trb.org\/acrpwebresource18\/glossary\/analytics\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">analytics<\/a> at DSM is supervised by the director of operations, who is a member of the Airport Authority Executive Team. In total operations, DSM served 2 million passengers and &hellip; <a href=\"https:\/\/crp.trb.org\/acrpwebresource18\/des-moines-international-airport-des\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &ldquo;Des Moines International Airport (DES)&rdquo;<\/span><\/a><\/p>\n","protected":false},"author":95,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-1395","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/crp.trb.org\/acrpwebresource18\/wp-json\/wp\/v2\/pages\/1395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crp.trb.org\/acrpwebresource18\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/crp.trb.org\/acrpwebresource18\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource18\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource18\/wp-json\/wp\/v2\/comments?post=1395"}],"version-history":[{"count":16,"href":"https:\/\/crp.trb.org\/acrpwebresource18\/wp-json\/wp\/v2\/pages\/1395\/revisions"}],"predecessor-version":[{"id":1647,"href":"https:\/\/crp.trb.org\/acrpwebresource18\/wp-json\/wp\/v2\/pages\/1395\/revisions\/1647"}],"wp:attachment":[{"href":"https:\/\/crp.trb.org\/acrpwebresource18\/wp-json\/wp\/v2\/media?parent=1395"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource18\/wp-json\/wp\/v2\/categories?post=1395"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/crp.trb.org\/acrpwebresource18\/wp-json\/wp\/v2\/tags?post=1395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}