Implementing and Improving Data Analytic Capabilities in Airports
Airports stand at the front line of data analytics innovation by effectively harnessing the power of big data to achieve strategic business objectives. As air travel continues to grow, airports will face new challenges in responding to the needs of passengers. Data analytic procedures and techniques can help airports to gain insights from data that support decision-making and improve operational efficiency. To remain competitive in a world of constantly changing technology and business systems, airports need to identify the strategies and investments to make now that will provide the greatest returns in the future. As airports evolve in their strategies of data management, analytics, and governance, substantial gains can be realized by expanding the use of analytics and upgrading their software platforms and computing infrastructure. This project provides a roadmap for airports seeking to modernize and improve their data management and analytics methodologies for more effective data-based decision-making.
The primary business intelligence objective of implementing data analytics solutions is to make management decisions based on insights extracted from data. The effective use of data analytics can enable airports to harness the very large amounts of information generated across the airport—traffic, parking, passenger behaviors, operations, retail sales, financial statistics—to provide a more comprehensive understanding of the factors that affect day-to-day operations. Information about key performance indicators (KPIs) is communicated with reporting dashboards and data visualizations. Analytical models are used to forecast target outcomes based on historical and real time information to provide actionable data that supports decision-making and business planning. Ultimately, airports can improve operations based on the insights gained from the power of data and analytics.
Airports stand at the front line of data analytics innovation by effectively harnessing the power of big data to achieve strategic business objectives. As air travel continues to grow, airports will face new challenges in responding to the needs of passengers. Data analytics procedures and techniques can help airports gain insights from data that support decision-making and improve operational efficiency.
To remain competitive in a world of constantly changing technology and business systems, airports need to identify the strategies to implement and investments to make now that will provide the greatest returns in the future. As airports evolve in their strategies of data management, analytics, and governance, substantial gains can be realized by expanding the use of analytics and upgrading their software platforms and computing infrastructure. This project provides a roadmap for airports seeking to modernize and improve their data management and analytics methodologies for more effective data-based decision-making.
The primary business intelligence objective of implementing data analytics solutions is to make management decisions based on insights extracted from data. The effective use of data analytics can enable airports to harness the very large amounts of information generated across the airport—traffic, parking, passenger behaviors, operations, retail sales, financial statistics—to provide a more comprehensive understanding of the factors that affect day-to-day operations. Information about key performance indicators (KPIs) is communicated with reporting dashboards and data visualizations. Analytical models are used to forecast target outcomes based on historical and real-time information to provide actionable data that supports decision-making and business planning. Ultimately, airports can improve operations based on the insights gained from the power of data and analytics.
Highlighted Resources
Data Analytics Primer
Methods and techniques used in data analytics, benefits and challenges of applying data analytics in practice, and steps for implementing data analytics.
Data Analytics Key Terminology
Overview of common
data
analytics terminology.
Data Analytics
Maturity Model
Outlines levels of data analytics maturity. Airports can identify an estimate of where they are on the maturity model based on their data journey.
Case Studies
- Des Moines International Airport is compiling a database of key airport statistics to inform operational decision-making.
- Dublin Airport uses prescriptive analytics to optimize security staff scheduling based on passenger demand.
- Houston Airport System deployed a Customer Journey Scorecard platform to enhance operations and improve the passenger experience.
- John F. Kennedy International Air Terminal uses advanced analytics models to forecast passenger load and reduce wait times.
- Phoenix Sky Harbor International Airport is tracking 85+ KPIs for financial reporting and review.
- San Antonio International Airport plans to develop an Airport Information Management System to enhance efficiency.
- Seattle-Tacoma International Airport is using predictive analytics to monitor the airport roadway and provide alerts about traffic congestion.