{"id":695,"date":"2021-08-05T11:46:08","date_gmt":"2021-08-05T11:46:08","guid":{"rendered":"https:\/\/crp.trb.org\/uat\/acrp0358\/?page_id=695"},"modified":"2022-08-03T18:50:50","modified_gmt":"2022-08-03T18:50:50","slug":"telling-your-story","status":"publish","type":"page","link":"https:\/\/crp.trb.org\/acrpwebresource12\/communicating-the-airports-contributions-to-the-regional-economy\/telling-your-story\/","title":{"rendered":"Telling Your Story"},"content":{"rendered":"\n
<\/span>\"\"
\n

<\/h1>\n<\/div><\/div>\n\n\n\n

Telling Your Story<\/h1>\n\n\n\n
\n
\n

A Template for Describing the Airport\u2019s Contributions to a Regional Economy<\/h2>\n\n\n\n

This section offers a basic template for airports to consider or adapt to present information to audiences. It broadly follows the topics included in the case studies.<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"business<\/figure>\n<\/div>\n\n\n\n
\n

Recognizing the Audience<\/strong><\/h3>\n\n\n\n

Understand the audience so that information is delivered at an appropriate level of complexity. Situations in which an audience includes a mix of the public, mass media, and more knowledgeable air service and economic development professionals can be challenging. Tailoring the presentation to the public and media will likely fail to persuade or engage the professionals. But guiding a discussion to the professionals may leave the others not understanding the key message on the airport\u2019s contributions to a region. However, strong graphics and personalized stories or anecdotes can be persuasive means of helping many people understand (see below).<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\"background<\/figure>\n<\/div>\n\n\n\n
\n

Developing Background Information on the Airport and Its Service Offerings<\/h3>\n\n\n\n

Include basic information on the airport, including<\/p>\n\n\n\n