{"id":693,"date":"2021-08-05T11:45:46","date_gmt":"2021-08-05T11:45:46","guid":{"rendered":"https:\/\/crp.trb.org\/uat\/acrp0358\/?page_id=693"},"modified":"2022-08-03T16:15:46","modified_gmt":"2022-08-03T16:15:46","slug":"communicating-the-airports-contributions-to-the-regional-economy","status":"publish","type":"page","link":"https:\/\/crp.trb.org\/acrpwebresource12\/communicating-the-airports-contributions-to-the-regional-economy\/","title":{"rendered":"Communicating the Airport\u2019s Contributions to the Regional Economy"},"content":{"rendered":"\n<div class=\"wp-block-cover is-light\" style=\"min-height:150px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-pale-cyan-blue-background-color has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"200\" class=\"wp-block-cover__image-background wp-image-1422\" alt=\"Communicating through writing and charts\" src=\"http:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/08\/Communicating.jpg\" style=\"object-position:62% 45%\" data-object-fit=\"cover\" data-object-position=\"62% 45%\" srcset=\"https:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/08\/Communicating.jpg 1200w, https:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/08\/Communicating-300x50.jpg 300w, https:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/08\/Communicating-1024x171.jpg 1024w, https:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/08\/Communicating-768x128.jpg 768w\" sizes=\"auto, (max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"has-text-align-center wp-block-heading\"><\/h1>\n<\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">Communicating the Airport\u2019s Contributions to the Regional Economy<\/h1>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>For years, the \u201conly\u201d option for describing an airport\u2019s economic contribution to the region seemed to be \u201cwhite paper\u201d economic impact studies that looked like academic reports: long narratives with tables. Some featured an executive summary, an appendix describing the approach and methodology, and a glossary of terms. If the analysis included the economic impact of visitor spending, it might describe the methodology for developing the estimates.<\/p>\n\n\n\n<p>Such detailed reports were useful for quantifying the on-airport and related economic impacts of commercial and general aviation (including visitor spending). Careful readers could understand the methodology used, assumptions applied, and limitations of the analysis.<\/p>\n\n\n\n<p>On the other hand, such reports also have shortcomings:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Only the most interested readers ventured beyond the executive summary.<\/li><li>More casual readers or potential consumers of the information (the general public) likely did not understand much of the information presented.<\/li><li>Most obviously, the reports did not incorporate reliable information on the effect of aviation in broader regional economies.<\/li><\/ul>\n\n\n\n<p>This section includes tips and suggestions on how to better communicate airport contributions to a regional economy. Delivering that message has multiple steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Understand your audience.<\/li><li>Identify the appropriate level of information.<\/li><li>Determine whether the information is available or needs to be developed.<\/li><li>Address challenges with explaining some concepts.<\/li><li>Use graphics to make the point.<\/li><li>Decide which options to use for the final product.<\/li><\/ol>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p><strong>Continue reading:<\/strong><\/p>\n\n\n\n<p class=\"toc\"><a href=\"..\/identifying-regional-economic-development-stakeholders\/\" data-type=\"URL\" data-id=\"..\/identifying-regional-economic-development-stakeholders\/\">Identifying Regional Economic Development Stakeholders<\/a><\/p>\n\n\n\n<p class=\"toc\"><a href=\"..\/tailoring-information-to-the-audience\/\" data-type=\"URL\" data-id=\"..\/tailoring-information-to-the-audience\/\">Tailoring Information to the Audience<\/a><\/p>\n\n\n\n<p class=\"toc\"><a href=\"..\/illustrating-the-concepts\/\" data-type=\"URL\" data-id=\"..\/illustrating-the-concepts\/\">Illustrating the Concepts<\/a><\/p>\n\n\n\n<p class=\"toc\"><a href=\"..\/telling-your-story\/\" data-type=\"URL\" data-id=\"..\/telling-your-story\/\">Telling Your Story<\/a><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"has-text-align-center wp-block-heading\">Quick Links<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"..\/acrpwebresource12\/getting-started\/\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"150\" src=\"http:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/07\/Getting-Started-1.png\" alt=\"Getting started\" class=\"wp-image-501\" srcset=\"https:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/07\/Getting-Started-1.png 585w, https:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/07\/Getting-Started-1-300x77.png 300w\" sizes=\"auto, (max-width: 585px) 85vw, 585px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"..\/acrpwebresource12\/measuring-air-service-and-regional-economic-activity\/\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"150\" src=\"http:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/07\/Measuring-block-\u2013-1.png\" alt=\"Measuring\" class=\"wp-image-484\" srcset=\"https:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/07\/Measuring-block-\u2013-1.png 585w, https:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/07\/Measuring-block-\u2013-1-300x77.png 300w\" sizes=\"auto, (max-width: 585px) 85vw, 585px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"..\/acrpwebresource12\/understanding-air-service-and-regional-economic-activity\/\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"150\" src=\"http:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/07\/Understanding-block-\u2013-1.png\" alt=\"Understanding\" class=\"wp-image-485\" srcset=\"https:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/07\/Understanding-block-\u2013-1.png 585w, https:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/07\/Understanding-block-\u2013-1-300x77.png 300w\" sizes=\"auto, (max-width: 585px) 85vw, 585px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"..\/acrpwebresource12\/communicating-the-airports-contributions-to-the-regional-economy\/\"><img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"150\" src=\"http:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/07\/Communicating-block-\u2013-1.png\" alt=\"Communicating\" class=\"wp-image-483\" srcset=\"https:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/07\/Communicating-block-\u2013-1.png 585w, https:\/\/crp.trb.org\/acrpwebresource12\/wp-content\/uploads\/sites\/25\/2021\/07\/Communicating-block-\u2013-1-300x77.png 300w\" sizes=\"auto, (max-width: 585px) 85vw, 585px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Communicating the Airport\u2019s Contributions to the Regional Economy For years, the \u201conly\u201d option for describing an airport\u2019s economic contribution to the region seemed to be \u201cwhite paper\u201d economic impact studies that looked like academic reports: long narratives with tables. Some featured an executive summary, an appendix describing the approach and methodology, and a glossary of &hellip; <a href=\"https:\/\/crp.trb.org\/acrpwebresource12\/communicating-the-airports-contributions-to-the-regional-economy\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Communicating the Airport\u2019s Contributions to the Regional Economy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":95,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-693","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communicating the Airport\u2019s Contributions to the Regional Economy - Air Service Development and Regional Economic Activity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crp.trb.org\/acrpwebresource12\/communicating-the-airports-contributions-to-the-regional-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communicating the Airport\u2019s Contributions to the Regional Economy - Air Service Development and Regional Economic Activity\" \/>\n<meta property=\"og:description\" content=\"Communicating the Airport\u2019s Contributions to the Regional Economy For years, the \u201conly\u201d option for describing an airport\u2019s economic contribution to the region seemed to be \u201cwhite paper\u201d economic impact studies that looked like academic reports: long narratives with tables. 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