{"id":552,"date":"2016-10-12T15:59:15","date_gmt":"2016-10-12T15:59:15","guid":{"rendered":"http:\/\/crp.trb.org\/acrp0331\/?page_id=552"},"modified":"2016-11-08T23:29:36","modified_gmt":"2016-11-08T23:29:36","slug":"how-to-develop-air-service-goals-objectives-and-evaluating-asd-efforts","status":"publish","type":"page","link":"https:\/\/crp.trb.org\/acrpwebresource1\/how-to-develop-air-service-goals-objectives-and-evaluating-asd-efforts\/","title":{"rendered":"How to Develop Air Service Goals and Objectives and Evaluate ASD Efforts"},"content":{"rendered":"

How to Develop Air Service Goals and Objectives and Evaluate ASD<\/span> Efforts<\/h1>\n
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One key to a successful plan and program is setting goals. When developing goals for ASD<\/span>, the SMART<\/span> strategy (S<\/span>pecific, M<\/span>easurable, A<\/span>ttainable, R<\/span>ealistic, T<\/span>ime-bound) can be followed. Objectives are the specific measures that can be used to determine whether or not you are successful in achieving the goal.<\/p>\n

ASD<\/span> goals will be different for every community based on a variety of factors including size, existing fares or service, leakage, and local businesses. Chapter 7, Establishing and Validating ASD<\/span> Goals<\/i> of ACRP<\/span> Report 18 Passenger Air Service Development Techniques<\/i><\/a> identifies general categories of ASD<\/span> objectives:<\/p>\n