6.3 Marketing Plans
An airport marketing plan is the formal document that provides the framework and direction for an airport’s marketing activities. A marketing plan can help an airport communicate with customers (community, airport sponsor, key stakeholders, airlines, etc.).
ACRP Report 28: Marketing Guidebook for Small Airports
Explores development of a marketing program for general aviation or commercial service airports on a small or minimal budget.
American Association of Airport Executives (AAAE) “A Focused Marketing Plan for General Aviation Airports”
Provides useful information on marketing for airports, including how to conduct an inventory of your airport and how to develop marketing plans. It also discusses a variety of possible marketing tools that could be considered.