Chapter 6 | Communication—Promoting the Airport and Connecting with the Community

Communication is integral to the success of the airport as an organization. Airport managers must communicate with governmental entities, customers, tenants, regulatory agents, commissions, boards, media and the general public. A positive perception of the airport in the community is extremely valuable. Airports must do this through educating the public on the value of the airport to the community. This section provides more detailed information on how a small airport manager can understand and improve community relations, cultivate the airport’s brand, develop marketing plans, utilize communication tools, understand and communicate the airport’s economic impact, and communicate during emergency situations.

6.1 Community Relations
6.2 Branding
6.3 Marketing Plans
6.4 Communication Tools
6.5 Economic Impact
6.6 Emergency Communication